Share This Article
There are many ways you can advertise your products on the web, why not take advantage of other websites that want to make an extra income with space available on display? This is where display advertising comes in. It is a great way for businesses to advertise their products on other websites which allows them to build brand awareness, increase traffic and acquire new potential customers. In this post we explain everything about display advertising, read more below!
What is Display Advertising?
Display advertising is the digital version of the ads you see offline. Businesses pay whoever owns the ad space to display their products and services.
You can use networks or agencies that match businesses with other companies that have space to sell on their websites. These agencies have great insights, so you can target people with specific interests, while they are browsing around the websites they usually visit – even if those websites have nothing to do with the subject you’re trying to advertise. Display advertising is also a great way to drive traffic to your website, build engagement with your visitors, and win new customers. This tool lets you be right where your customers are.
What is the difference between Search Advertising Marketing and Display Advertising
Search engine marketing (SEM), allows advertisers to reach potential customers that are actively looking for something. People type what they’re looking for on Google and advertisers bid for their ads to show up in the first spots of the results. With search engine marketing (SEM), your ad can only show up if it’s relevant for that specific search.
On the other hand, with display advertising, your ads can show up on any website that’s offering advertising space. This results in appearing on other websites that don’t necessarily mean you will appear in a website that has anything to do with your products. That’s great because you will drive so much more traffic to your website and create brand awareness.
These types of ads are usually just made up of text, like the one you see below. You can adapt all these fields when building your ads on Google’s platform.
If you are entering the display advertising world, you should be using a display advertising network. These networks allow you to advertise on the different sites your ads will appear. Most of them decide where your ads will show up, so your ads will show up to the right audience. When it comes to display advertising, you can use your total freedom when creating ads. According to the space you have available on websites, your ads can be images, videos or a mix of both. There are a lot more opportunities when it comes to getting your customers’ attention.
Understanding Ad Networks
Ad networks are intermediaries that connect business to websites that have space to sell. They take care of the whole process when it comes to buying and selling the display ads and help managing transactions. You can think of it as a marketplace that sells digital space for businesses. There are quite a few of these networks out there, like Google Display Network or Yahoo, and they all offer different features.
The mktmag newsletter
Stay up to date with the latest marketing news!
The companies that offer space on their websites also make part of these ad networks and can set minimum prices for how much money they expect to receive for that space. On the other side, businesses who want to show their ads can set how much they want to spend with their campaigns.
The great advantage of these ad networks, besides managing all transactions, is that insights that allow you to show your ads to specific audiences that match your target criteria. That way you’ll be optimizing your ads and only showing them to people who can be your potential customers. Ad networks also share with you valuable insights like how many times your ads are shown and how many times they’re clicked on, for example. Comparing this type of data in your campaigns can show you which ones are having the most success when it comes to converting sales.