What is a marketing plan? The ultimate definition

Planning your business activities is crucial in every department - marketing is no exception. A marketing plan is a document essential to define what resources and necessary efforts from marketing teams to achieve business goals. A marketing plan outlines every aspect of your marketing objectives and it helps organizations create an alignment between marketing and…

BymktmagDecember 3, 20220Comments

Tendencies

How the consumer landscape is changing in 2023

Understanding the changing consumer and market landscape is essential to brand and business strategy. As more pre-pandemic activities resume and more consumers feel comfortable going out, businesses must understand what the "new normal" will look like. With the rise of digital tools and an endless supply of data, marketing departments have more power than ever…

BymktmagDecember 1, 20222Comments

Marketing Strategy

9 Growth Marketing Hacking Strategies

Scalability is a constant concern in businesses - to achieve entrepreneurs must market their products correctly. Although there are many barriers and obstacles in the way, scalability is facilitated through growth hacking techniques. These are proven elements for success, however many entrepreneurs seem to not be able to execute these marketing growth hacks in the…

BymktmagNovember 30, 20220Comments

Digital Marketing

What does SERP stand for

Why everyone wants to get on SERP’s first page.

BymktmagNovember 10, 20221Comment

Digital Marketing

Why you need marketing automation

Marketing automation’s core ability is to nurture leads acquired in your website, through your conversion funnel. This results in increased performance and revenues given that visitors will be more engaged with your brand. When leads are in low quantity and not demonstrating the loyalty you would hope for, there are several actions you can take.

BymktmagJune 8, 20220Comments

Digital Marketing

What is a conversion funnel and how to optimise it?

Most people who have been around the digital marketing world for a while are familiar with the concept of a conversion funnel. In its simplest form, it is a diagram that shows how many visitors to your site become customers. It can be used to track where people are dropping off on the way to…

BymktmagJanuary 22, 20221Comment

E-commerce

4 e-commerce trends for 2022

consumers benefit from the growth in e-commerce as its convenience allows customers to find the products they are looking for. In addition, it offers the convenience of having access to thousands of products and options. In this blog post we will cover the main 4 e-commerce trends for the coming year. Global e-commerce sales are…

BymktmagDecember 15, 20210Comments

Content marketing

How to build a content marketing strategy?

every business needs a content strategy. Although building one can seem like an intimidating task, in reality it's easier than you think. A great content marketing strategy can help your small business grow and thrive. In this post, we will teach you how to build a solid content strategy. You will learn how to…

BymktmagFebruary 25, 20200Comments

Digital Marketing

Digital marketing trends you should pay attention to

The digital marketing world is always changing and evolving which means you need to stay on top of the latest trends or your business could be at a disadvantage. New technologies arise every day with new strategies for marketers to use in their campaigns. These new strategies can help businesses grow exponentially by attracting more…

BymktmagJanuary 16, 20200Comments