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Product life cycle

Whenever shopping for a product, consumers participate in a product’s life cycle, regardless of its stage.  The product life cycle (PLC) is a marketing concept that has had great success since it was launched. It is important to understand each stage in a product’s life cycle in order to make better informed decisions when it…

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4 e-commerce trends for 2022

consumers benefit from the growth in e-commerce as its convenience allows customers to find the products they are looking for. In addition, it offers the convenience of having access to thousands of products and options. In this blog post we will cover the main 4 e-commerce trends for the coming year.  Global e-commerce sales are…

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What is experience-based differentiation?

Experience-based Differentiation is defined by a systematic approach to interacting with customers that consistently builds loyalty. There are three main principles when it comes to Experience-based Differentiation: Prioritize customer needs instead of product features; Reinforce brand messaging in every interaction; Face customer experience as a competence. Customers have grown to desire personalized and differentiated experiences.…

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