Whenever shopping for a product, consumers participate in a product’s life cycle, regardless of its stage. The product life cycle (PLC) is a marketing concept that has had great success since it was launched. It is important to understand each stage in a product’s life cycle in order to make better informed decisions when it…
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If you think about leaving the office building in order to continue a freelance career, we are in a hurry to warn you: the world is not that accepting of your freelance dreams. Here are several negative circumstances that you will definitely face with at the very beginning. Use our tips to survive
Customers are prioritizing a direct to consumer relationship with brands.