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Customer Experience

experience_based_differentiation_mktmag
What is experience-based differentiation?
Experience-based Differentiation is defined by a systematic approach to interacting with customers that consistently builds loyalty. There are three main principles when it comes to Experience-based Differentiation: Prioritize customer needs instead of product features; Reinforce brand messaging in every interaction; Face customer experience as a competence. Customers have grown to desire personalized and differentiated experiences.…

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