The digital marketing world is always changing and evolving which means you need to stay on top of the latest trends or your business could be at a disadvantage. New technologies arise every day with new strategies for marketers to use in their campaigns. These new strategies can help businesses grow exponentially by attracting more customers online than ever before.
In this blog post we’ll take a look at some of the most important trends that you should pay attention to in order to keep up with your competitors. These tips will help guide you through these changes so that you can keep up with current trends and stay ahead of competitors.
What are these 3 essential Digital Marketing Trends? Read more below!
1. The rise of mobile marketing
Mobile marketing is the fastest growing segment of digital marketing. The rise in smartphone usage has created a paradigm shift that marketers need to be aware of and take advantage of.
Mobile marketing can take many forms but it usually includes texting and push notifications, and is quickly becoming an integral part of any company’s marketing strategy.
As more people adopt smartphones as their primary device for browsing the web and checking social media, companies are starting to understand how important it is to reach out to customers on these platforms rather than just focusing on desktop computers or laptops.
Smartphones have become an essential part of our lives and it incorporates many tasks of our daily routines – from maps, contacts, calendars, social media and the list goes on.
Mobile users are on the go, live-streaming everything they do, and making purchases with their phones at an increasing rate. If you’re looking for new ways to engage your customers or attract new ones, mobile marketing may be just what you need.
2. Content marketing is still king
Content marketing is still king. In fact, it’s been one of the top 10 fastest-growing digital marketing channels since 2013. Content marketing is a form of inbound marketing that relies on quality content to attract and retain customers. It is the process of creating and distributing content to attract, acquire, and engage a clearly defined audience – with the objective being to drive profitable customer action.
Content may be distributed through many channels including email, social media, digital advertising or other online avenues. The key tenets of successful content marketing are: relevance to your customers’ interests, clear calls-to-action that encourage engagement with your brand’s products or services, consistency across all platforms so you appear credible while also showing variety so as not to bore your potential customers into inaction.
Successful content marketing requires both creativity and strategy in order to have an impact on your customers.
It is important for marketers at agencies or brands alike to be aware of these principles when developing their own strategies. With the increasing popularity of social media and other online platforms, it has become easier than ever before for brands to connect with their audiences through high-quality content assets that are distributed across these channels.
3. Data-driven advertising will be the norm soon
There is a lot of talk about the increasing role data will play in advertising and marketing. The world has changed, and we need to change with it. We can’t ignore that consumers are now armed with more information than ever before-and they’re using it to make smarter decisions.
Data analysis has helped companies grow exponentially over the last few years by providing them with insights to optimize their marketing efforts. Big data is changing the way that people market products and services to consumers, there are many ways in which these businesses can use analytics to better understand their target.
It’s predicted that within 5 years marketers who are not using big data will be at a serious disadvantage when competing with other brands for customers’ attention.
Data-driven advertising will be the norm soon because people have access to more information than ever before and use it to make better decisions. If you want to be “relevant”, then you’ll need to know what your customers want and provide it for them-whether by packaging or price point-in order to keep up with changing consumer trends.
With the rise of data science, it’s no surprise that data-driven advertising is becoming more and more prevalent. If you’ve been following recent news about Facebook, Google, or Twitter, you may have heard some buzz about “big data.”
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The future of marketing, as it turns out, is not all that different from what we were thinking about at the turn of the century. It’s still content marketing and data-driven advertising; it’s just now with an emphasis on mobile optimization for reaching customers where they are.
If you want to be successful in digital marketing today, make sure your company has a good strategy for both desktop and mobile devices – because if there’s one thing marketers can count on these days, it’s that consumers will always have their phones nearby.