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How the consumer landscape is changing in 2023
Understanding the changing consumer and market landscape is essential to brand and business strategy. As more pre-pandemic activities resume and more consumers feel comfortable going out, businesses must understand what the "new normal" will look like. With the rise of digital tools and an endless supply of data, marketing departments have more power than ever…
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9 Growth Marketing Hacking Strategies
Scalability is a constant concern in businesses - to achieve entrepreneurs must market their products correctly. Although there are many barriers and obstacles in the way, scalability is facilitated through growth hacking techniques. These are proven elements for success, however many entrepreneurs seem to not be able to execute these marketing growth hacks in the…
Inbound Marketing Ultimate Guide
Inbound marketing is an excellent way for businesses to get their message out to a broad audience with the help of targeted marketing. This strategy targets specific groups of people and helps them find the best solution for their needs, which ultimately reaches your product. According to HubSpot, 79% of online shoppers spend 50%…
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Why you need marketing automation
Marketing automation’s core ability is to nurture leads acquired in your website, through your conversion funnel. This results in increased performance and revenues given that visitors will be more engaged with your brand. When leads are in low quantity and not demonstrating the loyalty you would hope for, there are several actions you can take.
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Product life cycle
Whenever shopping for a product, consumers participate in a product’s life cycle, regardless of its stage.  The product life cycle (PLC) is a marketing concept that has had great success since it was launched. It is important to understand each stage in a product’s life cycle in order to make better informed decisions when it…

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