mktmag, Author at mktmag

03

Planning your business activities is crucial in every department - marketing is no exception. A marketing plan is a document essential to define what resources and necessary efforts from marketing…

01

Dec 2022

Tendencies

How the consumer landscape is changing in 2023

Understanding the changing consumer and market landscape is essential to brand and business strategy. As more pre-pandemic activities resume and more consumers feel comfortable going out, businesses must understand what…

30

Nov 2022

Marketing Strategy

9 Growth Marketing Hacking Strategies

Scalability is a constant concern in businesses - to achieve entrepreneurs must market their products correctly. Although there are many barriers and obstacles in the way, scalability is facilitated through…

10

Nov 2022

Digital Marketing

What does SERP stand for

Why everyone wants to get on SERP’s first page.

05

Nov 2022

Content marketing

Inbound Marketing Ultimate Guide

Inbound marketing is an excellent way for businesses to get their message out to a broad audience with the help of targeted marketing. This strategy targets specific groups of people…

13

Jul 2022

Customer Experience

Customer journey map definition and examples

How a defined customer journey map is crucial to improve your customer experience.

11

Jul 2022

Digital Marketing

The power of data analysis in digital marketing

Discover how companies can leverage massive sets of data.

08

Jun 2022

Digital Marketing

Why you need marketing automation

Marketing automation’s core ability is to nurture leads acquired in your website, through your conversion funnel. This results in increased performance and revenues given that visitors will be more engaged…

23

Mar 2022

Marketing Operations

Product life cycle

Whenever shopping for a product, consumers participate in a product’s life cycle, regardless of its stage. The product life cycle (PLC) is a marketing concept that has had great success…

06

Feb 2022

Marketing Operations

Marketing mix | Product

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